Founder Spotlight: Euhbin Song, Song Lab

A Mother’s Determination: The Beginning of Song Lab

The story of Song Lab began with a mother’s determination to help her child. When her son was just four months old, Euhbin Song faced the frustration that so many parents of children with eczema know all too well — endless products, countless recommendations, and little real relief.

Struggling with the limited options available, Euhbin turned to her sister, a skincare scientist, for help. Together, they dove into clinical research and discovered that ingredients widely used in Korean skincare showed real promise in rebuilding and protecting the skin barrier. But nothing they found on the market was perfect. So, they began experimenting on their own — mixing, testing, and iterating until an idea started to take shape. Out of that personal quest for better skin health, Song Lab was born.

For Euhbin, building Song Lab has been a journey defined by resilience and resourcefulness. Among her proudest milestones are two that represent both: getting the company’s trademark approved after an initial rejection — a victory that came through persistence and the right legal counsel — and assembling a world-class medical advisory board that includes respected dermatologists, dermfluencers, and key opinion leaders (KOLs).

Euhbin credits her drive and problem-solving mindset to her upbringing. Raised by a single father and her 75-year-old grandmother, who couldn’t drive and spoke little English, she learned early to figure things out on her own. One formative childhood memory still shapes her outlook today: after slipping on ice and missing the school bus in fourth grade, she picked up the phone book, called a neighbor, and asked for a ride. That “one way or another, I’ll figure it out” mentality has been her guiding force ever since — and it’s the spirit she brings to Song Lab.

Throughout her founder journey, Euhbin has also learned to balance data with intuition. While she naturally gravitates toward evidence-based decision-making, she’s come to recognize that her instincts — grounded in empathy and firsthand experience — are equally valuable in building something meaningful.

Where Science Meets Empathy: The Song Lab Vision

Under Euhbin’s leadership, Song Lab is on a mission to help families struggling with eczema and sensitive skin — conditions that affect roughly one in four children. She understands that the impact goes beyond the physical symptoms. It’s about the emotional toll: the sleepless nights, the unsolicited public comments, and the guilt parents feel watching their children struggle.

Song Lab’s goal is simple yet ambitious — to give families more science-backed, allergen-aware options that actually work. Recently, the company achieved key milestones that underscore its growing influence. Song Lab has welcomed high-profile clinicians and dermatologists as partners, including dermfluencers Dr. Mamina and Dr. Lindsey Zubritsky, as well as dermatologist Dr. Peter Lio, a leading voice in eczema care.

The next 12–18 months mark an exciting new chapter. Song Lab is preparing to launch its first three products:

• an ultra-rich cream for dry, rough, eczema-prone areas,
• a gentle top-to-toe wash, and
• a non-stinging daily moisturizer for face and body.

But Song Lab’s vision extends beyond product launches. The company is pioneering a new category of ultra-hypoallergenic skincare, free from the top 100 contact allergens — ingredients found in 90% of the top baby moisturizers, 94% of baby cleansers, and 90% of “natural” personal care products. Euhbin and her team believe that the next era of skincare will be allergen-aware, and they’re determined to lead that transformation.

The Power of Community & IGNITE

Community has played a critical role in Song Lab’s growth — especially through participation in IGNITE. She credits IGNITE’s network of founders and mentors, including Joe Kleinschmidt and Bryce Meredig, with helping her sharpen her leadership skills and navigate key strategic decisions. The program also supported tangible milestones, such as bringing on an intern with previous experience at Latitude Health, who added valuable expertise to the growing team. Through IGNITE, Euhbin has fully embraced the philosophy of “who, not how” — the idea that scaling a business isn’t about doing everything yourself, but about finding the right people to help you go further, faster.